
Hollie Ford
Director | Registered Trademark Attorney
Hollie Ford leads Signify IP and advises Australian businesses on trademark searches, filing, prosecution, disputes, enforcement, and long-term portfolio strategy.
Her focus is simple: give clients clear, practical advice that helps them protect their brand properly and avoid costly trademark mistakes.
Hollie works with founders, product-based businesses, and established brands across Australia, as well as international associates seeking Australian trademark protection.
Qualifications & Memberships
Registered Trademark Attorney — TTIPAB
Graduate Certificate in Trademark Law — UTS
Bachelor of Justice and Society — Flinders University
Certificate IV in Small Business Management
Member: FICPI · IPTA · IPSANZ
Related paths
Pages clients commonly explore after meeting Hollie.
Start with the core service pages, then review a real client outcome and the broader national offering.
Service
Trademark Searches
Check availability and conflict risk before you invest further in the name.
Explore service →Service
Trademark Applications
File with clearer class coverage, stronger strategy, and fewer avoidable mistakes.
Explore service →Service
Trademark Disputes
Handle oppositions, non-use actions, and conflicts with stronger strategic advice.
Explore service →Case study and national page
Case study
Holistik Skincare Case Study
See how early trademark advice helped a pre-launch brand avoid a costly rebrand.
Read case study →Location
Trademark Attorney Australia
Australian trade mark attorney support for searches, applications, objections, disputes, enforcement, and long-term brand protection strategy.
Explore location →Industry
Startups
Trademark advice for Australian startups. Protect your company name, product brand, and future growth path before expansion, fundraising, or launch momentum creates risk.
Explore industry →