Frequently Asked Questions
Clear answers to common questions about trademarks and our services.
What is a trademark?
A trademark is anything that identifies your business — such as a name, logo, slogan, or even a shape or colour. It’s how customers recognise your brand and distinguish it from others.
Why should I register a trademark?
Registration gives you exclusive legal rights to use your mark and stop others from using something similar. It’s the strongest form of brand protection available.
How long does trademark protection last?
A registered trademark in Australia lasts for 10 years from the filing date and can be renewed indefinitely every 10 years.
What’s the difference between ™ and ®?
The ™ symbol can be used for any trademark, even if it’s not registered. The ® symbol can only be used once your mark is officially registered with IP Australia.
How do I start the process?
We begin with a trademark search to check your brand’s availability. Once you’re ready, we prepare and file your application with IP Australia.
How long does registration take?
It usually takes around 7–8 months if there are no issues. We keep you informed at every stage, from filing to registration.
Can I apply for more than one trademark at once?
Yes — you can apply for multiple trademarks or for your mark in different classes of goods or services. We’ll guide you through what’s best for your business.
Can I register my trademark internationally?
Yes. We can help you file overseas directly or through the Madrid Protocol, which allows protection in multiple countries with one application.
How much does a trademark cost?
Costs depend on the type of service you need. We’re upfront about pricing with no surprises — get in touch and we’ll give you a clear quote before you commit to anything.
What’s included in your fees?
Our fees typically cover professional advice, preparation, filing, and correspondence with IP Australia. We’ll outline exactly what’s included before you proceed — no hidden extras.
Do you charge for calls or emails?
No. We don’t charge for brief phone calls, emails, or general guidance. We believe in transparency and clear communication.
How do I find out the cost for my situation?
The easiest way is to get in touch. We’ll discuss your needs and provide a clear, upfront quote so you know exactly what to expect.
What if my trademark application is objected to?
We’ll review the objection, explain what it means in plain English, and recommend the best strategy — whether that’s responding, amending, or negotiating.
What if someone is using my trademark?
Contact us as soon as possible. We’ll assess the situation and advise whether to send a cease and desist letter, negotiate, or take legal action if needed.
Can I oppose someone else’s trademark?
Yes. If another business files a trademark that conflicts with yours, we can file an opposition and represent you through the process.
What’s the difference between an objection and an opposition?
An objection comes from IP Australia during examination; an opposition is when another party challenges your application. We can help you manage both.
How long does a trademark registration last?
Your registration lasts 10 years and can be renewed indefinitely every 10 years.
Will you remind me when my trademark is due for renewal?
Yes — we use Trademark Management Software to track renewal dates and send reminders well in advance.
Can I make changes to my registered trademark?
You can make certain minor amendments to your trademark, provided the change does not substantially affect its identity. However, significant changes will usually require a new application.
What happens if I forget to renew my trademark?
There’s a short grace period after expiry, but if you don’t renew in time, your registration will lapse — leaving your brand unprotected. We help prevent that from happening.
Ready to Protect Your Brand?
We make trademark protection easy, affordable, and stress-free. Still have questions? Get in touch — no charge for a quick chat.