Signify IP

Privacy Policy

1. Introduction

  1. Signify IP Pty Ltd (ABN 46 676 535 943) (we, us, our) recognises the importance of protecting the privacy and the rights of individuals in relation to their personal information.
  2. This privacy policy sets out our commitment to protecting the privacy of your personal information and how it is collected whether through our website (Site), directly from you or otherwise.
  3. We respect your rights to privacy under the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles, and we manage the collection and disclosure of your personal information in accordance with these requirements.
  4. We also uphold your rights to privacy if you are based in the European Union, in accordance with the General Data Protection Regulation (EU) (GDPR). Your rights under the GDPR are listed in clause 12.
  5. If you do not wish to provide personal information to us, then you do not have to do so. However, this may affect your use of this Site or any products and services offered on it.

2. What is your personal information?

  1. When used in this privacy policy, the term "personal information" has the meaning given to it under the Privacy Act and GDPR.
  2. In general terms, it is any information that can be used to personally identify you. This may include your name, address, telephone number, email address and profession or occupation.
  3. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.
  4. We may also collect some information that is not personal information because it does not identify you or anyone else. For example, we may collect anonymous answers to surveys or aggregated information about how users operate on our website.
  5. Your personal information will not be shared, sold, rented or disclosed other than as described in this privacy policy.

3. What information we may collect from you

1. We may collect the following personal information from you:

  • names;
  • email address;
  • telephone number;
  • role or position;
  • business management information;
  • information relating to your client's circumstances and affairs relevant to the matter/s in which we are instructed;
  • information and data related to statistical information regarding access, views, and use of our website and promotional emails;
  • website and social media information;
  • billing, mailing and/or residential address;
  • Australian Business Numbers (ABN) and Australian Company Numbers (ACN); and
  • banking, credit card, or other online payment details.

2. We collect personal information about you so that we can perform our business activities and functions and to provide best possible quality of customer service. We collect, hold, use and disclose your personal information for the following purposes:

  • to provide our services to you;
  • to conduct internal record keeping;
  • to identify and understand user needs;
  • to send communications requested by you;
  • to answer enquiries and provide information or advice about existing and new services;
  • to monitor or improve the use of and satisfaction with our services;
  • to conduct market research, business development and marketing activities (including direct marketing);
  • to comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in cooperation with any governmental authority; and
  • for other related functions and activities.

4. How do we collect your personal information?

1. We collect your personal information directly from you unless it is unreasonable or impracticable to do so. When collecting personal information from you, we may collect in ways including:

  • when you access and use services and facilities available on our Site;
  • when you make an enquiry about our services;
  • when you fill in any of our online forms, including when downloading free publications or making online bookings;
  • through your access and use of our website, including when you register as a member;
  • during conversations between you and our representatives;
  • when you ask to be placed on one of our subscription/mailing lists;
  • when you become a client or customer of ours or otherwise use our services; and
  • when you visit any links shared via our social media posts, emails or other landing pages.

5. What happens if we can't collect your personal information?

1. If you do not provide us with the personal information described above, some or all of the following may happen:

  • we may not be able to provide our products or services to you, either to the same standard or at all;
  • we may not be able to provide you with information about services that you may want, including information about special promotions; or
  • we may be unable to tailor the content of our website to your preferences and your experience of our website may not be as enjoyable or useful.

6. Our website

Site User Tracking Experience

  1. We may use tracking software to review and improve your experience of our Site, Surveys and landing pages.
  2. Google Analytics may collect data about our Site traffic via Google Advertising cookies and anonymous identifiers.
  3. Data collected via these Google products is not linked with any personally identifiable information you submit while on our Site.

Cookies

  1. When you access our Site, we may send a "cookie" (which is a small summary file containing a unique ID number) to your computer. This enables us to recognise your computer and greet you each time you visit our website.
  2. We also use cookies to measure traffic patterns, to determine which areas of our website have been visited and to measure transaction patterns in the aggregate.
  3. We use this to research our users' habits so that we can improve our online services. Our cookies do not collect personal information.
  4. The website may contain content and sharing tools embedded from various social networks. These suppliers may use and place cookies on your device.

Security

  1. As our website is linked to the Internet, and the Internet is inherently insecure, we cannot provide any assurance regarding the security of transmission of information you communicate to us online.
  2. We also cannot guarantee that the information you supply will not be intercepted while being transmitted over the Internet.

Links

  1. We provide links to websites outside of our website, as well as to third party websites. These linked sites are not under our control, and we cannot accept responsibility for the conduct of companies linked to our website.
  2. Before disclosing your personal information on any other website, we advise you to examine the terms and conditions of using that website and its privacy policy.

7. Who do we disclose your information to?

1. We may disclose your personal information to:

  • our employees, contractors or service providers for the purposes of operating our website or our business;
  • suppliers and other third parties with whom we have commercial relationships, for business, marketing, and related purposes;
  • credit reporting agencies and courts, tribunals, regulatory authorities where customers fail to pay for goods or services; and
  • any other organisation for any authorised purpose with your express consent.

2. We only disclose this information if the third party has agreed to comply with the standards in our privacy policy.

3. If there is any change or potential change to the control of our business, we reserve the right to sell, assign and/or transfer our user databases, together with any personal information contained in those databases to the extent permitted by law.

8. Direct marketing materials

  1. We may send you direct marketing communications and information about our services that we consider may be of interest to you, in accordance with applicable marketing laws.
  2. If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so.
  3. At any time you may opt-out of receiving marketing communications from us by contacting us or by using opt-out facilities provided in the marketing communications.
  4. We do not provide your personal information to other organisations for the purposes of direct marketing.

9. Security and data quality

  1. We take reasonable steps to ensure your personal information is protected from misuse and loss and from unauthorised access, modification or disclosure.
  2. We strive to ensure the security, integrity and privacy of personal information that you submit to us through our website.
  3. We endeavour to take all reasonable steps to protect the personal information you may transmit to us or from our online products and services.
  4. Our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us.
  5. We may hold your information in either electronic or hard copy form. Personal information is destroyed or de-identified when no longer needed or when we are no longer required by Law to retain it.

10. How long do we retain your personal data?

  1. We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
  2. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, and the applicable legal requirements.
  3. By Law, we must keep basic information about our customers for five years for Australian tax law purposes.
  4. In some circumstances, you can ask us to delete your data.
  5. In some circumstances we may anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

11. If I am based in the EU, what are my legal rights under the GDPR?

1. If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

  • The right to be informed;
  • The right of access;
  • The right to rectification;
  • The right to erasure (the "right to be forgotten");
  • The right to restrict processing;
  • The right to data portability;
  • The right to object; and
  • Rights in relation to automated decision making and profiling.

2. These rights are subject to certain rules around when you can exercise them.

3. If you wish to exercise any of the rights set out above, please contact us at trademarks@signifyip.com.au.

12. How can you access and correct your personal information?

  1. You may request access to any personal information we hold about you at any time by contacting us.
  2. Where we hold information that you are entitled to access, we will try to provide you with suitable means of accessing it.
  3. We may charge you a reasonable fee to cover our administrative and other reasonable costs in providing the information to you.
  4. We will not charge for simply making the request and will not charge for making any corrections to your personal information.
  5. There may be instances where we cannot grant you access to the personal information we hold. If that happens, we will give you written reasons for any refusal.
  6. If you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request us to amend it.

13. How can you withdraw your consent to this privacy policy?

  1. You may withdraw your consent to this privacy policy at any point. If you wish to withdraw your consent, please contact our Data Protection Officer at trademarks@signifyip.com.au.
  2. You may choose to restrict the collection or use of your personal information at any time by contacting us.
  3. To unsubscribe from our e-mail database, or opt out of any communications, please contact us with "Unsubscribe" in the subject line.

14. What is the process for complaining about a breach of privacy?

  1. If you believe that your privacy has been breached, please contact us and provide details of the incident so that we can investigate it.
  2. We will treat your complaint confidentially, investigate your complaint and aim to ensure that we contact you and your complaint is resolved within a reasonable time.

15. Contacting us

  1. If you have any questions about this privacy policy, any concerns or a complaint regarding the treatment of your privacy, please contact us at trademarks@signifyip.com.au.
  2. We will treat your requests or complaints confidentially.
  3. Our representative will contact you within a reasonable time after receipt of your complaint to discuss your concerns and outline options regarding how they may be resolved.
  4. We will aim to ensure that your complaint is resolved in timely and appropriate manner.

16. Changes to our privacy policy

  1. We may change this privacy policy from time to time, however we will notify you of any changes to our privacy policy as and when they are made.
  2. Any updated versions of this privacy policy will be posted on our website and will be effective from the date of posting.
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