Holistik Skincare

Challenge

The founder initially attempted to manage the trademark process independently. After filing, an adverse examination report was issued, confirming that the chosen brand name could not be protected.

The issue was significant:

• The name was already registered as a trademark
• It was actively used by another business in the same industry

At this point, packaging and printing were close to approval. The client made the sensible decision to pause and seek professional advice avoiding what could have been a costly rebrand.

Recognising the risk, the client approached Signify IP for clear guidance and a practical path forward.

Solution

We reviewed the examination report and confirmed that the objections were well-founded. The original name could not be registered, and continued use would expose the client to infringement risk.

To protect the business and minimise delays, we:

• Advised the client to move away from the original brand name
• Assisted in developing a new, commercially viable brand direction
• Conducted comprehensive trademark searches across relevant classes
• Identified a registrable brand with acceptable availability
• Prepared and filed a new trademark application without delay

The new brand, Holistik Skincare, was selected as a balanced solution commercially appropriate for the market while capable of securing trademark protection, particularly in its stylised logo form.

We filed the application urgently, allowing the client to proceed with manufacturing, packaging, and launch preparations with confidence.