About Us
Making
Trademarks Simple
At Signify IP, we believe protecting your brand should be clear, affordable, and stress-free.
Signify IP is a specialist Australian trademark firm providing clear, practical advice on protecting and enforcing brands locally and internationally.
We support clients across the full trademark lifecycle — from clearance and filing through to disputes and portfolio management — with a focus on commercially sound outcomes.
We work with both Australian businesses and international associates, delivering responsive and straightforward support. We make trademark protection easy, affordable, and stress-free.
Our Values
Clarity
We explain trademarks in plain English, giving you the confidence to make informed decisions about protecting your brand.
Transparency
With fixed fees and no hidden surprises, you'll always know your costs upfront and understand exactly what's included.
Protection
We take a strategic, long-term approach to safeguarding your brand - ensuring your trademarks grow with your business.
Support
From searching to registration and ongoing management, we guide you through every stage of the process with practical, reliable advice.
Our Team
With 45+ years of combined trademark experience, our team brings specialist knowledge across Australian and international brand protection.
Hollie Ford
Director | Registered Trademark Attorney
Hollie specialises in brand protection with extensive experience across all aspects of trademark law and procedure, both in Australia and internationally. She works with clients of all sizes to develop strong, enforceable trademarks that grow into valuable business assets.
Qualifications & Memberships
Registered Trademark Attorney — TTIPAB
Graduate Certificate in Trademark Law — UTS
Bachelor of Justice and Society — Flinders University
Certificate IV in Small Business Management
Member: FICPI · IPTA · IPSANZ
Christine Kelly
Trademarks Paralegal
Christine has extensive experience in global trademark portfolio management and plays a key role in supporting the protection and maintenance of clients' intellectual property rights. She is highly organised and detail-focused, ensuring trademark portfolios are managed efficiently across multiple jurisdictions.
Why Choose Us
We work closely with our clients at every stage — from initial trademark searches through to registration, enforcement, and ongoing portfolio management.
We've supported businesses of all sizes — from innovative startups to established global brands — across wellness, health, skincare and beauty, food and beverage, technology, and more.
We guide you through the process so you can move forward with confidence, knowing your brand is properly protected.
Focused only on trademarks.
Specialist trademark advice tailored to your business — not a general law firm.
Trademark management software with client portal.
Your portfolio is managed, monitored, and up to date — with online access so you can view your trademarks any time.
Proactive, responsive, and easy to work with.
Quick response times, practical guidance, and upfront about costs with no surprises.
Australian and international protection.
From local filings to the Madrid Protocol — helping you build trademarks that become valuable business assets.
Ready to Protect Your Brand?
We offer free trademark searches to help you understand your options. The ideal time to start is now.