Premium trademark support for brands that need to move with confidence.

Before you invest in branding, packaging, or marketing, a trademark search tells you whether your name is available to register. We check the Australian Trade Marks Register for identical and similar marks, assess the risk of conflict, and give you a clear, written report with practical recommendations. If a potential issue is identified, we advise on your options — whether that means adjusting your mark, proceeding with caution, or exploring alternatives.

We handle the preparation, filing, and prosecution of your trademark application from start to finish. This includes advising on the right classes and goods or services descriptions, preparing the application to maximise your chances of acceptance, filing with IP Australia, and managing the process through examination and any objections until your mark is registered. We also file international applications through the Madrid Protocol for businesses expanding into overseas markets.

If IP Australia has raised objections to your trademark application — whether on the grounds of similarity to an existing mark, lack of distinctiveness, or other issues — we review the adverse report, explain the issues in plain English, and advise on your options. We then prepare and file a formal response designed to overcome the objection and get your application accepted. This applies to both Australian examination reports and international provisional refusals under the Madrid Protocol.

Trademark disputes can arise when someone opposes your application, when you need to oppose a conflicting application filed by someone else, or when a registered mark needs to be challenged. We provide representation through the formal opposition and dispute resolution processes at IP Australia, with honest advice on your position, the strength of your case, and the most effective path to resolution — whether that is negotiation, a coexistence agreement, or proceeding through to a formal hearing.

As your business grows, so does the complexity of managing your trademark portfolio — renewals, monitoring for potential infringers, tracking deadlines across multiple jurisdictions, and ensuring your protection stays aligned with your business strategy. We provide centralised portfolio management using dedicated trademark management software with an online client portal, so you always know the status of your marks and nothing falls through the cracks.