Specialist trade mark support across each stage of protection.

Before you invest in branding, packaging, or marketing, a trademark search helps you understand whether your name is available to register. We search the Australian Trade Marks Register for identical and similar marks, assess the risk of conflict, and provide a clear, written report with practical recommendations. If any issues are identified, we explain your options and whether to proceed, adjust your trademark, or consider alternatives.

We prepare and file your trademark application and manage the process through to registration. This includes advising on the appropriate classes and goods or services, preparing the application to support acceptance, filing with IP Australia, and managing the examination process and any objections. We also assist with international trademark protection, including filing through the Madrid Protocol and working with local agents where required.

If your business is expanding overseas, your Australian trademark is only part of the picture. We help you decide where to file, when to file, and whether the Madrid Protocol, direct national applications, or regional systems are the better route. The focus is not on filing everywhere — it is on protecting the brand properly in the markets that matter most commercially.

If objections have been raised against your trademark application — whether by IP Australia or an overseas office — we review the report, explain the issues clearly, and advise on your options. We then prepare and file a response to address the objections and progress your application. This includes Australian examination reports and international provisional refusals under the Madrid Protocol, as well as coordinating with local agents where required.

Trademark disputes can arise where an application is opposed, where you need to oppose a conflicting application, or where an existing registration is challenged. We act in opposition proceedings before IP Australia and provide clear advice on your position, the strength of your case, and the available options whether that involves negotiation, a co-existence agreement, or proceeding through to a hearing. We focus on resolving disputes efficiently, with a clear view of risk, cost, and likely outcomes.

As your business grows, so does the complexity of managing your trademark portfolio — renewals, monitoring for potential infringers, tracking deadlines across multiple jurisdictions, and ensuring your protection stays aligned with your business strategy. We provide centralised portfolio management using dedicated trademark management software with an online client portal, so you always know the status of your marks and nothing falls through the cracks.

Registering your trademark is not the end of the process. Once your mark is on the register, other businesses can file applications that are identical or deceptively similar to yours. A trademark watch service monitors new filings across the relevant registers and alerts you when a potentially conflicting mark appears, giving you the window you need to assess the risk and take action before the opportunity to oppose closes.